Burberry Prorsum AW 2015 stands as a significant moment in the history of the iconic British brand. This collection, showcased before the streamlining of the Burberry label, encapsulates the brand's heritage while looking towards a modern future. Understanding its significance requires delving into the meaning of "Prorsum," exploring the key pieces, and ultimately examining the reasons behind its eventual phasing out.
Prorsum Burberry: Meaning and Legacy
Before we dissect the AW 2015 collection, it's crucial to understand the significance of "Prorsum." The word itself is Latin for "forward," a fitting descriptor for a brand constantly evolving while staying true to its roots. Burberry Prorsum represented the brand's highest-end ready-to-wear line, a showcase of craftsmanship, innovation, and the ultimate expression of Burberry's design vision. It was a distinct label, positioned above the mainline Burberry collection, offering a more luxurious and experimental approach to design. This line was synonymous with sophisticated outerwear, impeccably tailored pieces, and a distinct British sensibility – a legacy built over decades. The Prorsum label signified not just a higher price point, but a higher level of creative ambition. It was where the brand pushed boundaries, experimented with silhouettes, and showcased the pinnacle of its design capabilities. The existence of Prorsum allowed Burberry to maintain its core identity while simultaneously exploring new avenues of expression, catering to a more discerning clientele who sought unique and high-quality garments.
Burberry Prorsum AW 2015: A Collection Defined by Contrast
The AW 2015 collection, presented during London Fashion Week, was a masterful blend of contrasting elements. It showcased Christopher Bailey's signature blend of classic British tailoring with a modern, sometimes rebellious spirit. The collection wasn't just about clothes; it was a narrative, a mood, a feeling. It explored themes of duality: the juxtaposition of masculine and feminine, the clash of textures and patterns, the blending of heritage and modernity. This inherent tension was what made the collection so compelling.
One of the most striking aspects of the AW 2015 collection was its exploration of texture. From luxurious cashmere and shearling to rugged tweeds and intricate knits, the collection showcased a remarkable range of tactile experiences. The interplay of these textures created a visual and sensory richness, adding depth and complexity to the garments. This wasn't simply about layering; it was about creating a dialogue between different fabrics, each contributing to the overall narrative of the collection.
The color palette further enhanced this sense of contrast. Earthy tones like deep browns, rich burgundies, and muted greens were juxtaposed with vibrant pops of color, like emerald green and sapphire blue. This created a dynamic visual effect, preventing the collection from feeling overly somber or predictable. The use of color wasn't just decorative; it was integral to the overall storytelling, adding another layer to the collection's multifaceted nature.
Key Pieces and Standout Elements:
The AW 2015 collection featured a range of iconic pieces that captured the essence of the Prorsum label. These included:
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